DOOH & Digital Signage Resources

Pillar Guides — Start Here

These are the most complete resources we publish. Each one covers its topic in depth — definitions, operational detail, decision frameworks, and practical guidance.

• How DOOH Advertising Works: A Complete Guide

  The three parties in every DOOH transaction, how programmatic bidding works in real time, proof-of-play mechanics, revenue sharing, and how venues get paid. Written for venue owners and advertisers who want to understand the system, not just the pitch.

  ~18 min read — DOOH Basics

• Venue TV Monetization: A Complete Guide

  Revenue streams for venue screens, how CPM rates work, what drives fill rate, how to balance ads with customer experience, and the specific mechanics of how YAXI TV pays venues. Includes decision frameworks for choosing between programmatic-only and hybrid ad models.

  ~16 min read — Venue Monetization

• A Venue Owner's Complete Guide to Installing and Managing Digital Screens

  Hardware selection, screen placement, mounting, connectivity, player device setup, content loading, uptime management, and what to plan before scaling to multiple screens. Covers the decisions most venues face before they've committed to hardware.

  ~20 min read — Venue Operations

• What Advertisers Should Know Before Buying Local DOOH

  Venue targeting, audience context, creative requirements, scheduling, reach vs frequency tradeoffs, proof-of-play expectations, campaign planning workflow, and the questions you should ask before spending. For local advertisers new to DOOH and experienced buyers evaluating a new network.

  ~20 min read — Advertiser Education

• How Programmatic DOOH Works: A Technical Walkthrough

  Real-time bidding architecture for DOOH, SSP/DSP relationships, bid request structure, auction mechanics, impression verification, and how venues earn from each transaction. For operators, advertisers, and anyone building DOOH technology literacy.

  ~16 min read — Ad Technology

• What Is Digital Signage? A Complete Introduction

  Hardware layers, CMS software, media player devices, network requirements, content types, scheduling systems, and how digital signage connects to advertising infrastructure. Covers the full system from screen to cloud for readers starting from zero.

  ~15 min read — Digital Signage

All Articles

• DOOH Advertising for Small Businesses — DOOH Basics
• Direct-Sold Ads vs Programmatic Fill for Screen Operators — Ad Technology
• How Proof-of-Play Works in DOOH Campaigns — Ad Technology
• Digital Signage vs Static Posters: Which Delivers More Value? — Digital Signage
• How to Choose Content for Business TVs — Content Strategy
• How Scheduling, Playlists, and Ad Breaks Work in Digital Signage — Content Strategy
• Common Mistakes Businesses Make With In-Store TV Content — Operations
• DOOH vs Traditional Advertising: A Side-by-Side Comparison — DOOH Basics
• Managing Digital Signage Across Multiple Locations — Venue Operations
• DOOH Campaign Best Practices: From Brief to Proof-of-Play — Advertiser Education
• How Venue Revenue Share Works in DOOH Networks — Venue Monetization
• How to Choose the Right Screens for Your Venue — Venue Operations
• DOOH and Digital Signage Glossary — Reference
• ATM and Kiosk Screen Advertising: What You Need to Know — DOOH Basics
• Content Guidelines for Business TV Screens — Operations