How YAXI TV Works

Compatible Hardware & Device Requirements

YAXI TV runs on Android-based player devices. No proprietary hardware is required. The following device types are supported:

• Amazon Fire TV Stick (4K Max, 4K, HD) — The most common choice for new venues. Available at retail for $30–$60. Install the YAXI TV app from the Amazon Appstore.
• Android TV boxes — Third-party Android TV devices (certified Android TV OS 9+). Works well for venues that need Ethernet connectivity or more processing headroom for video-heavy content.
• Smart TVs with built-in Android TV or Google TV — Many modern commercial and consumer displays include Android TV or Google TV built in. Install the YAXI TV app directly from the TV's app store.

Network requirement: A stable Wi-Fi or Ethernet connection with minimum 5 Mbps download is required. Most standard business or residential internet connections exceed this. The player downloads content in advance and caches it locally, so brief network interruptions during playback do not interrupt content delivery.

Display: Any HDMI display works. Commercial-grade screens (rated for 16–24 hour daily operation) are recommended for venues running screens continuously. Consumer TVs are rated for home use and may perform less reliably in continuous commercial operation, though many venues successfully use them in practice.

Onboarding & Screen Registration

Getting a screen running on YAXI TV takes approximately 10–15 minutes for a venue that already has hardware installed and an internet connection:

1. Create a free account at yaxitv.com. No credit card is required at signup. You will be asked for your venue name, venue type, and city.
2. Install the YAXI TV player app on your Android TV or Fire TV device. The app is available in the Amazon Appstore and the Google Play Store for Android TV.
3. Pair the device using the 6-character pairing code shown on the TV screen after launching the app. Enter this code in your YAXI TV dashboard under "Add a Screen." The screen will appear in your account within seconds.
4. Name and configure the screen — give it a recognizable name (e.g., "Bar Area Screen 1"), confirm the venue association, and set any screen-level preferences.
5. Assign content — create a playlist (or use the default starter playlist) and assign it to the screen. Content begins downloading to the device immediately.

After pairing, screens begin playing content within a few minutes. Changes to playlists or schedules sync to screens automatically, typically within 1–5 minutes.

Content Types & Media Library

The YAXI TV CMS supports the following content types:

Entertainment content (trivia, sports, curated channels) is added to playlists as a content type rather than uploaded files — you select it from the YAXI entertainment library within the CMS.

Playlists, Scheduling & Dayparting

YAXI TV uses a playlist-based scheduling system:

• Playlists are ordered sequences of content items — images, videos, entertainment blocks, and ad break slots. You define the items, their duration, and their order.
• Dayparting allows you to assign different playlists to different time windows. A breakfast playlist runs 6–11 AM, a lunch playlist runs 11 AM–3 PM, an evening playlist runs 3 PM onward. This is optional; a single playlist can run 24/7 if preferred.
• Screen assignment — each screen can run a different playlist if needed. A screen at the front entrance might run promotional content while a screen in the dining area runs entertainment with ad breaks.
• Instant updates — schedule changes sync to screens within 1–5 minutes without requiring any on-site action.

Ad Break Logic & Ad Delivery

Ad breaks are inserted into the content loop at positions defined in each playlist. Here is how delivery works end-to-end:

1. When the playlist reaches an ad break slot, the player app requests an ad from the YAXI TV ad server.
2. The ad server evaluates available inventory from connected demand sources — Vistar Media, Google Ad Manager, and any direct-sold campaigns — and selects the highest-value eligible ad based on targeting criteria (venue type, geography, daypart).
3. The winning creative (image or video) is delivered to the player and displayed for its designated duration (typically 10–30 seconds per slot).
4. A proof-of-play record is generated immediately after display, capturing the screen ID, creative ID, campaign ID, timestamp, and duration.
5. If no paid ad is available (unfilled inventory), the slot displays a house ad, venue promotion, or entertainment content to avoid blank screens.

Ad frequency: We recommend limiting ad load to 20–30% of total playlist time. Higher ad loads lead to audience disengagement and reduce the effectiveness of the advertising. The platform does not enforce a cap, but we advise this as a best practice for all venues.

Proof-of-Play & Impression Verification

Every ad impression on the YAXI TV network generates a proof-of-play (POP) record. POP records are machine-generated by the player device and transmitted to the cloud in near real time. They are not estimates or projections — they are event logs created at the moment of display.

Each POP record contains:

• Screen ID — the unique identifier of the physical device
• Creative ID — which ad creative played
• Campaign ID — which advertiser campaign was served
• Timestamp — exact date, time, and time zone of playback start
• Duration — how long the ad displayed, in seconds
• Venue metadata — venue type and geographic region

POP data is used to calculate venue revenue payouts, to generate advertiser delivery reports, and to reconcile billing. Records are retained for a minimum of 12 months. Venue partners and advertisers can export POP data in CSV format from their respective dashboards.

Learn more: Proof-of-play verification page | In-depth guide to POP

Monetization Eligibility & Revenue Payouts

Not all screens begin earning ad revenue immediately. YAXI TV has a monetization eligibility review to ensure that programmatic demand partners (Vistar Media, Google Ad Manager) are receiving quality, brand-safe inventory.

Eligibility criteria typically include:

• The screen is in a public-facing or semi-public commercial venue (not a private residence)
• The screen is consistently online — high uptime during business hours
• The venue type is within accepted categories for programmatic DOOH
• The venue has a valid payout account on file

How payouts work: Revenue accrues based on verified impressions throughout the calendar month. Payouts are processed on a monthly schedule after verification. Specific revenue share percentages and payout thresholds are confirmed during the venue onboarding process and governed by the partner agreement.

Revenue varies based on: foot traffic volume, your market's advertiser demand levels, your venue category, the time of day ads run, and your ad fill rate. We do not publish guaranteed minimum earnings because actual results depend on these variables.

Content Moderation & Ad Category Controls

YAXI TV operates a two-level content safety system:

• Platform-level review — All ad creatives submitted to the YAXI TV network are reviewed against content standards before being eligible for delivery. Creatives that violate advertising guidelines (adult content, deceptive claims, prohibited product categories) are rejected before they can reach any screen.
• Venue-level category controls — Venue partners can block specific ad categories from appearing on their screens (e.g., alcohol, gambling, political advertising) from within their dashboard. Blocked categories will not fill even when programmatic demand is available.

If you encounter a creative that you believe should not have appeared on your screen, report it to support@yaxitv.com with the screen ID and approximate timestamp. We will investigate and respond within one business day.

Support & Escalation Path

• Self-service: Most common issues (screen offline, content not updating, pairing errors) are resolved by restarting the player device and confirming the network connection. The dashboard shows live screen status.
• Email support: support@yaxitv.com — responded to same business day during business hours.
• Revenue and billing questions: contact@yaxitv.com — responded to within one business day.
• Advertiser and campaign issues: advertising@yaxitv.com — responded to within one business day.

Important Constraints & Edge Cases

• Network dependency: The player caches content locally but requires network connectivity to receive new content, sync schedule changes, and transmit proof-of-play records. Extended network outages will cause the player to loop cached content without logging new impressions for revenue purposes.
• Fill rate variability: Programmatic ad fill rates vary by market, time of day, and season. In markets or venue categories with less advertiser demand, fill rates may be lower, resulting in more house ad or entertainment content filling ad slots instead of paid campaigns.
• Hardware reliability: Consumer streaming devices (Fire Stick, Android TV dongles) are not rated for 24/7 commercial operation. Venues running screens continuously should expect to replace player devices periodically. Commercial-grade Android TV media players have longer rated lifespans.
• Monetization approval time: Monetization eligibility review typically takes 3–7 business days after initial account setup. Screens can run content and entertainment immediately, but paid advertising does not begin until approval is confirmed.
• Geographic availability: Programmatic DOOH demand is geographically variable. Venues in major metro markets with high advertiser demand (Los Angeles, Chicago, New York, Houston, Detroit) will generally have better fill rates and higher CPMs than venues in smaller markets.

Next Steps

• Create a free account to get started
• Read the venue installation guide before purchasing hardware
• Understand how venue revenue works before committing
• Contact us with questions about your specific situation